About Rizwan Saeed
Digital Marketing Manager, Performance Marketer and Shopify Developer with over 5 years of international experience across the UAE, USA and UK markets.
Rizwan Saeed
Digital Marketing Manager, Performance Marketer & Shopify Developer
Rizwan Saeed is a Digital Marketing Manager and Shopify Developer specializing in performance marketing, lead generation, e-commerce growth and conversion-focused web development. He has managed campaigns and digital projects for hospitality, retail and B2B brands across the UAE, USA and UK.
Core Principles & Growth Philosophy
The foundational standards that guide every advertising account, web development project, and client relationship.
Measurable Business Outcomes
Every campaign, ad set, and code edit must connect back to net revenue, target CPA, or qualified lead volume — never vanity metrics.
Technical & Strategic Integration
True growth happens when media buying (Meta/Google Ads), web code (Shopify/Next.js), and tracking (CAPI/GA4) operate as one connected engine.
Direct Specialist Accountability
You work directly with the senior specialist planning your strategy and executing your code, eliminating agency communication lag.
Honest Scope & Client Respect
No exaggerated claims or guaranteed conversion percentages. Clear expectations, transparent reporting, and empirical data.
Where Has Rizwan Saeed Applied His Experience?
From managing luxury hotel hospitality marketing in Dubai Marina to engineering e-commerce stores for global clients.
Digital Marketing Manager
Current RoleMarina Byblos Hotel
- Architected direct booking acquisition strategies for a prestigious 4-star Dubai Marina hotel property.
- Managed multi-channel Meta Ads and Google Ads campaigns targeting GCC and international travelers.
- Promoted high-traffic F&B nightlife and dining venues across Dubai Marina.
- Engineered custom responsive website for the hotel's flagship English sports bar venue to increase direct reservations.
- Tracked and optimized direct booking CPA and return on ad spend (ROAS).
Freelance Web Developer & Media Buyer
Current RoleInternational Clients
- Built custom Shopify stores and high-converting WordPress/Next.js landing pages for international e-commerce and service brands.
- Managed over AED 850K in performance ad spend across Meta Ads and Google Ads with verifiable revenue generation.
- Optimized e-commerce conversion rates, payment gateways, Liquid themes, and custom Klaviyo marketing automation flows.
- Executed technical page-speed optimizations to achieve sub-3 second mobile load times and green Lighthouse metrics.
Digital Marketing Trainer / Mentor
Skillsrator
- Trained and mentored upcoming digital marketers in performance media buying, audience research, and conversion tracking.
- Delivered practical modules on Meta Ads Manager, Google Search ads, and e-commerce analytics.
Digital Marketing Manager
Green Crystal Ventilators & Air Filters
- Led B2B lead generation campaigns for industrial ventilation and air filtration solutions across the UAE market.
- Managed Google Search ads capturing commercial intent queries and Meta lead-gen funnels for industrial clients.
- Developed company web properties and optimized lead capture forms to improve B2B inquiry quality.
Education and Verified Certifications
Bachelor of Science in Information Technology
Bahauddin Zakariya University (BZU)
Core foundation in information systems, software development, database design, and web technologies.
Certification in Media Buying
Meta Blueprint
Verified proficiency in Meta ad campaign architecture, CBO scaling, Conversions API, and retargeting.
Certification in Google Ads
Certified search intent optimization, Performance Max bidding strategies, and Google Analytics conversion tracking.
Ready to Turn Your Website and Advertising Into a Growth System?
Share your current challenges, goals and marketing setup. You will receive a practical recommendation on the best next step for your business.